This race has received name Kid Robot and has received, most likely, possibility to be the strongest and ruthless race of toys on the Earth. And at the same time — and the most charming ;)
Sunday, June 28, 2009
Severe and artful toys Kid Robot mock at Barbie
This race has received name Kid Robot and has received, most likely, possibility to be the strongest and ruthless race of toys on the Earth. And at the same time — and the most charming ;)
Orange loves sunk into dotage
French agency Publicis Conseil has developed a roller for telecommunication operator Orange a Christmas roller absolutely without snow and other Christmas attributes, i.e. — it is absolute in style Orange.The solar summer spot suggests, what not all adults have played enough in the childhood, and many of them on the former dream of toys in a gift for Christmas as dreamt of them in the childhood. "The internal child" in these adults works on the toy elevating crane, lives in Barbie's small house and cares for pink Baby Poni in a stable.
Christmas European campaign underlines, that the child in us it is fine and very valuable. Orange encourages it, giving in toy holidays to the clients.
The main thought: "Not only kids dream of toys. This Christmas the toys for grown-ups at Orange".
«Mattel» besieges Europe
According to the informed sources, Mattel in the end of current month will meet a number of agencies, and then will make the list of participants of competition. The tender is a component of process of the general revision of contracts.On the majority of the European markets, except for the Eastern Europe, agency MindShare entering into advertising-communication holding WPP Group is engaged in service of media contracts of the company. In particular, the holding has a contract on media planning and sales in the Great Britain, the size in 10 million pounds ($20 million). The contract on creative service is at agency Ogilvy and Mather (also WPP Group).
Related Posts: Barbie doll
Dolls in a coffin
Anabell Foundation — the Czech organisation, which activity consists in propagation of a healthy way of life in a counterbalance to a fashion on leanness and the diseases connected with this illness.
In advertising of service of psychological support sick the bulimia and an anorexia represent a doll in the beautiful box reminding a coffin. At the same leanness, as well as at Barbie, the doll possesses real human proportions.
So in agency McCann Erickson (Prague) have shown, that the live person can possess doll parametres only having finished itself to a skeleton condition.
The Australian artist models dolls-centipedes
The Australian artist John Beinart working in a genre of surrealism, creates rather strange toys reminding whether monsters from horror films, whether characters of delirium under cocaine.
At a sight at them, to tell the truth, it would be desirable to ask — whether all normally their author?Doll-centipede or doll-gomunkulusy John's most outstanding works of a steel. As you them do not name, all of them equally remain the most terrible dolls on light.
The artist has simulated them in 2004. As a material on one doll leaves nearby from several to tens usual dolls which can be got in any toy shop.
Barbie Luxe — clothes and accessories for people
The new brand has received name Barbie Luxe.
Under this label bonus jeans, blouses, handbags and ornaments will be made. Things Anna Sui, Tarina Tarantino and other eminent designers will be decorated with traditional elements of doll style, such as pink stitches on jeans.«The collection is focused on women of fashion — teenagers and women from 20 till 40 years, — the senior vice-president on marketing Mattel speaks Richard Dickson. Is a target audience new to us».
Mattel will acquaint women with a new brand for interview during a Week of haute couture and special presentations, and also will place boards in the underground. Interest to mark is guaranteed by attraction of venerable designers, such as: Anya Hindmarch, Anna Sui, Judith Leiber, Citizens of Humanity, Nickel, Not Rational, Cloth and Paper Denim, Tarina Tarantino and Stila.
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Feminism — soil for design
For the sake of these adaptations in a round dance physicians, industrial and graphic designers, psychologists and experts in ergonomics have begun to spin. I do not know, when for the first time there were similar "devices", but that for the present moment their assortment, is wide enough it precisely. I was convinced of it, preparing this material. By the way, for especially envious persons devices similar to a penis are offered, but it is a separate theme...
On thought concluded in the review name, me the project of German designer Daniela Lengers has pushed.The project under name Stand2Pee, as a matter of fact, is the complex decision. In which to the women, wishing to cast as the man, it is given on a choice of the whole three various ways. What? Two with use of special adaptations. One "device" from plastic also is reusable.
It is necessary to notice, that the adaptation under name TravelMate is prize-winner The Medical Design Excellence Awards in a nomination «Over-the-counter and self-care products». There is also such award.
Other "device" is disposable and is made of a paper. The pattern and the manufacturing scheme is applied by improvised means.Well and the third way is in detail described in the booklet and on a project site .
Daniela Lengers, graduate Muenster University of Applied Sciences, has developed a corporate style for these original adaptations, as the degree project.
The project has turned out fashionable, bright, easy, quite logical and not without humour and irony. The woman rising from a semibent position, reminds the scheme of evolution of the person across Darwin.
In the project it is possible to note influence of pop art and club culture of the end 90. Fashionable nowadays in Australia colour sexy-pink, initially positioned as the maiden colour and scale of red-pink shades, associate with "Barbie's" doll, one of mass culture phenomena.The girl with widely placed feet and provocative position of hands… \/ Became the basic symbol of the project.
Not clear, there was that fact, whether it was possible to realise commercially this project or the project while in a working out stage.
Who knows, there can be in the future any woman cannot imagine the everyday life without such adaptation. And can, the gene engineering will introduce "fruits".
Barbie's Virtual World
The World of Barbie Doll
Mattel Company represents the online Barbie World — BarbieGirls.com, this world offers girls the possibilities similar to possibilities of the real adult world.
On the BarbieGirls.com girls can create own virtual Barbie characters, create dresses for the virtual dolls, select an interior of Barbie rooms. BarbieGirls inhabitants can buy fashionable dresses and luxury furniture in the virtual trade complex.
The Virtual World for Barbie Fans
Representatives of Mattel assure, that the Virtual Barbie World is absolutely safe for girls. The web portal is developed with use of special filters which will carry out protection of the personal information of users. Thus the Mattel managers hopes to increase interest of modern girls to music, a fashion and the Internet.
Mattel undertakes considerable efforts to break-even sales level of a legendary brand. Because, the break-even sales level of classical Barbie dolls in the US market has decreased on 21%.
How to Register In the Barbie World
The forbidden advertising campaigns
The forbidden advertising is some kind of an indicator of system of public values, a taboo and good taste.
In this review we have collected some examples of advertising which have been for whatever reasons forbidden to display in the various countries. If attentively to look narrowly at mentioned below examples it is possible to find out, that as a whole not too it is a lot of these reasons.The most volume category is advertising which to some extent offends feelings of spectators.
Such advertising can contain violence, aggression, the death image, to induce to vandalism and infringements of an order or somehow still to tread on corns looking — in a word, to have so strong emotional component, to be considered unsafe for human mentality, and so loosened as stresses and rate of a life of the modern world.
Advertising of shopping centres Harvey Nichols has been accused by the British authorities of the irresponsible image of traffic and the insult of victims...
The line of elite cosmetics denying an introduction «that dead a poultice», is intended for reduction of appearance deceased in conformity with «live standards» — the embalming creams constraining signs of decomposition, the shine simulating natural completeness and colour of lips, ointment for concealment of damages of a body and giving to a body of a shining shade.
In general, all for appearance in afterlife from a funeral bureau «Fisher and Sons». Claimants have accused advertising of a shock of the population and a deceit of potential buyers.
For example, the advertising campaign of the manufacturer of man's linen JBS has been forbidden by the Norwegian society of consumers Forbrukerombudet which has considered, that images are too frank, and besides discriminate women.
For example, advertising of minicigars Hamlet in England has offended «Association of the limited growth": in their opinion dwarfs — therefore such low mean advertising messages, that, that they or their mothers smoked in the childhood.
Court, having agreed, that such advertisement makers in view of had no anything, however recognised as mockery a situation represented in the first poster (though advertisement makers and assured, that the interrogated dwarfs with humour concern the everyday problem).
Marvellously, there were also religious reasons for an interdiction of some works. So fashionable mark Marithe and Francois Girbaud, decided to take for an advertising basis «Secret evening», was not pleasant to religious-sensitive citizens, sacred which was obviously used in commercial objectives. «Is not present, advertisers were justified, we simply create new expression of feminity!».
The severe Italian advertising authorities have decided: posters confuse concepts "sacred" and "secular" and equate a commercial product to a religious symbol — to forbid!
Doll design
German advertising agency Jung von Matt undertook advertising of suppliers of the equipment for bathrooms CWS which allows to influence the client final design.
The creative idea compares design of a bathroom to game in "Barbie's" dolls where it is possible to place all subjects how it will want.
The creative idea compares design of a bathroom to game in "Barbie's" dolls where it is possible to place all subjects how it will want.
"Play around with design"
Saturday, June 27, 2009
New York from boxes in campaign IKEA
In campaign sights of New York are beaten "sign" flat packing of furniture IKEA which is considered in the Swedish corporation hardly probable not a precept, and also. Have united them in a single whole, having constructed from boxes symbols of New York and having allocated with that the message on a geographical arrangement of new shop, and also on new service — delivery this very day.
Empire State Building, the Brooklyn bridge and the Brooklyn water towers have been constructed actually, without application of a computer drawing.
Them has designed and the artist and architect John Hobbs has constructed of more than 1000 boxes.
The greatest length at the Brooklyn bridge — 96 foots (29 metres), and height at Empire State Building — 21 foot (7 metres)Architectural constructions have taken part in television rollers, printing and the outdoor advertising. 4 "apartments-exhibitions" in the size 20 on 20 foots arranged with furniture IKEA and located in streets of New York are besides involved.
The best architecture of the world has arrived to Paris
The head office of agency EURO RSCG has shown, how the most known known buildings of the world "were brought" to a museum.
Slogan: Find a whole world of architecture ar the heritage and architecture centre.
Look at the world in new light
The idea of agency Leo Burnett Sydney shows known masterpieces of architecture, such as Tour d'Eiffel or the Collosseo in switched off light.
New Ford Fiesta wishes to like women
Pink Ford Fiesta
The company will present this car as Fiesta for women, positioning the car as "glamor car". The 60-second preview trailer is developed by adv agency Ogilvy Advertising London.
The presentation trailer begins with display of the person who is raking up leaves in the garden. As music begins, the garage door opens also spectators see the TV. The TV "leaves" garage and goes to a city. On a way, to this TV others join, with similar, but with other images.
Then all TVs gather and form an image. Images on screens samples of the modern art represent fashion parades, modern architecture. As a result all the images long unite to create new pink Ford Fiesta.
Insuperable magnetic force Guinness
Diageo and IIBBDO have started video in support of beer Guinness poured on aluminium banks.
Aluminium does not possess any magnetic properties, but not in case of Guinness. The lorry with cans of beer has drawn hundreds refrigerators from all city. Huge iron refrigerators broke glasses, beat out doors, were thrown out from everywhere, carrying by force majeure can Guinness.As heading promoters have stopped on a slogan "Fridge Magnet". The minute roller about the surprised people and flying refrigerators was a producer Fredrik Bond from Sonny London. For special effects answered Kelly Kerby, working over serial creation "X-Files".
Removed a videoclip in Argentina — still slightly, and it becomes already tradition for Guinness.
"Tipping Point" also removed in this South American country with surprising colour scale and a transparency of air, the elementary attractive architecture and open people.
In shootings «Fridge Magnet» participated more than 200 inhabitants of Buenos Aires who have apprehended this work as amusing and paid game.
Friday, June 26, 2009
The Birds
This year to a film 45 years are executed. In honour of this event, doll corporation "Mattel" starts a special series of dolls of Barbie simulating sketch from this trilogy.
Besides Barbie, in the complete set birds are included.
Calmness! Birds toy. Probably...
Related Posts: Barbie doll
Barbie wishes to be. This of a bough has ALL!
Barbie's phenomenon
Several years ago, when Barbie after forty two years of marriage has divorced from Ken, "Mattel" has commented on this situation so: "They remain friends, but have got tired from each other and are going to investigate new horizons".
Other world completed, thought out, projected, interpreted — and in the answer hated, empathized, protested, forbade, struggled and suffered.
Related Posts: Barbie doll
French Kiss
To give Pepsi and to do Kiss
Great photographer Vincent Dixon has taken part in new Pepsi advertising campaign from French adv agency CLM BBDO.
Thus, authors have correlated the French kiss with Pepsi.
Childhood museum
Museum of Childhood is branch of a museum of Victoria and Albert in London.
In a museum the history of the childhood since 16th century till today is described.The museum is entirely devoted toys, puppets, dolls, games both children's clothes and furniture.
For advertising of the Museum of the Childhood agency AMVBBDO, UNITED KINGDOM, London have thought up the unusual advertising company: in streets of London have placed shoes of the huge size which were offered to all adults to be measured and recollected as they were children.
Vintage Barbie dolls. Loved like a sister. Decapitated by a brother
Come make some art. Whether it's acrylic on canvas, crayon on card or ink on tongue
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