Agency TBWA/Chiat/Day Los Angeles and director Adam Berg have compiled inspiring spot for sports drink Gatorade G2.
Gatorade G2 by Muhammad Ali
Authors have replaced tone of communications and have addressed to a legend of world boxing to Muhammad Ali.
At the heart of campaign a phrase of the legendary boxer «Float like a butterfly. Sting like a bee», — which became the motto of many professional sportsmen.
Legendary sportsmen
In a videoclip known sportsmen, such as Dwyane Wade, Serena Williams, Derek Jeter, Landon Donovan, Chellsie Memmel and Abby Wambach — show perfection of the physical form and strength of mind.
