Showing posts with label Mattel. Show all posts
Showing posts with label Mattel. Show all posts

Thursday, April 21, 2011

The Barbie Style

Exclusive apartments

The Barbie Apartment

The Parisian hotel «Plaza Athenée» will offer clients unusual service — exclusive apartments with interior of the Barbie style. Especially for this target has been completely converted two luxury apartments, after transformation they became similar to residence of the famous doll.

Barbie apartments
Barbie World
Luxury apartments
Pink apartment

The Barbie Room

Internal territory of apartments abounds with pink color, rooms are arranged by furniture into style of the Barbie World. Residing cost in such apartment: ~ €1,600-€2,500/night. Also, to young travelers from 3-16 years the hotel will present an exclusive gift from Barbie manufacturer — Mattel Company.

Saturday, January 8, 2011

Elegant Barbie Dresses

Unique Barbie dolls

Black Dresses for Barbie

Twelve Barbie dolls will present all nationalities and embodying canons of modern female beauty. With start of this dolls collection from Mattel Co. will be created a new label — Black Label (at present exist Pink Label, Silver Label, Gold Label and Platinum Label). On all dolls elegant black evening dresses and magnificent shoes.

12 Desperate Dolls

The cheap price beginning with $20 for 1 doll (without delivery) — one more distinctive feature of these Barbie dolls: availability + high quality of dolls — very attractive combination. It's necessary to notice that the nearest conceptual analogue — Integrity Toys Basic Editions (ITBE) (dolls by Jason Wu).

Mattel designer Bill Greening explains occurrence of base dolls to those, that the dolls market have a set of the remarkable artists creating really ingenious dolls on the basis of Barbie which win prizes on conventions and inspire collectors on creation of own unique dolls.

Obviously also: uniqueness and an individualization is one of the most actual trends in the dolls market, therefore key players even more often use the unique style for own dolls.

Friday, January 7, 2011

Mad Label, Mad World, Mad Toys

The Mad Doll

The Toys World

On «Toy Fair 2010» a Mattel company debuted with the 1st doll from «Alice in Wonderland» (by Tim Burton) — a doll «The Mad Hatter».

Mad Sight of the Mad Doll

The doll is made in «Pink Label» of a dolls collection series from Mattel. High workmanship, an authentic style, a mad sight and red ringlets of «The Mad Hatter» hardly can leave somebody indifferent.

Pink Label by Mattel

Pink Label
The Mad Hatter
Mad Sight
Red Ringlets

At low retail price in the USA, this doll can become worthy replenishment of any dolls collection.

Mad Dolls

Mad Dolls

Mad Men Loves Barbie

The Mad Men is one of the most disputable and successful serials of last Year. The serial received the Emmy Awards for the 2nd season («The Best Dramatic Serial»).

Matthew Weiner, the serial creator conservative of the serial. Throughout long time, Mr. Weiner rejected of a sentence about a release of Mad Men's dolls. The unique company which will create a Mad Men's souvenirs is Mattel. That fact is interesting that actions in a serial happen in some years after release of the 1st Barbie by Mattel (1959).

Barbie
Betty Draper
Ken
Don Draper
Barbie
Joan Holloway
Ken
Roger Sterling

— Only Mattel, says Mr. Weiner...

Nevertheless, Mattel have a little departed from traditions of a serial. So dream dolls in accessories will not have cigarettes, ashtrays, glasses of Martini or the Whiskey, peculiar to Mad Men's atmosphere. Accessories will be quite harmless: hats, bags, popular prom dresses, cosmetics and other glamor things.

Sunday, April 18, 2010

I love shocking!

Barbie Vintage

More recently Barbie's favourite doll has celebrated with all the fifty years' anniversary.

Frank epoch

In this case company Mattel has made happy all collectors of a Barbie doll with a retrocollection «Time Capsule». Barbie «Vintage» represents an exact copy which was popular in 60th years.

Sexy doll

Sexy doll

The original doll has been dressed in a pink bathing suit, and to a modern copy has been added: a brilliant blouse, a short skirt and stylish summer boots. In a set also a hairpin for hair and an ear ring!

Vintage collections

Related Posts: Barbie

Sunday, February 14, 2010

Barbie became the programmer

Barbie programmer

Company Mattel will make Barbie's doll in an image of the expert in computers. Such are results of the online voting to which participants have suggested to choose a trade for a new doll.

Barbie with a binary code

As Barbie's founders have informed, at work on new image designers co-operated with National academy of engineering of the USA and the Female engineering society. The doll has received a full set of accessories, including the laptop, the smart phone and wireless ear-phones. The vest decorated with a binary code is put on Barbie.

Barbie in an image of the TV presenter

Barbie in an image of the TV presenter of news becomes the second novelty in assortment of dolls. This trade Barbie's to doll have chosen also following the results of voting by show of hands.

Related Posts: Barbie

Thursday, January 21, 2010

Luxury Dream House For Barbie

Malibu Dream House

The design of a private residence in California where company Mattel has celebrated the anniversary, has been entrusted designer Jonathan Adler.

«Barbie is a client of my dream, — Adler admires. — Actually it was difficult to pick up the house completely to reproduce atmosphere of the world of Barbie, however we have found a tremendous private residence in Malibu on a steep rock at bottom of Pacific ocean».

Barbie's mirror

It is interesting, as there could live the girl on whom half of modern women is brought up practically. Respectably. Magnificently. Carefree. Probably, as any of you dreams. Barbie's clothes total more than 50 pairs similar pink barefoot persons, the glamor bed laid by a pink silk coverlet, and that in garage… is clear, newcomer New Volkswagen Beetle. Pink, certainly!

VW Beetle for Barbie

Volkswagen Beetle

The house where the girl lives, by the way, which never existed on light, it is decorated by design chandeliers of manual work on which manufacturing left on 30 wigs and 60 hours of laborious work. And also Barbie's delightful portrait which has been written Andy Warhol.

Magnificent terrace

Glamour drawing room

Barbies shoes

Barbies room

Dream House go to Las Vegas

During dressing Mattel has given to the designer access to huge archives of the company where there are all materials about Barbie's all doll houses. Therefore many pieces of furniture have been reproduced on an image of armchairs and the sofas already belonging to the well-known doll. After celebratings the part of scenery will be sent to Las Vegas where they become hotel Palms Casino Resort ornament.

Barbies bed

Bedroom lux

White sofa

Photo by Tom Andrews/LAist

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Friday, September 18, 2009

Universal will show the Universe of a doll of Barbie

Barbie doll

Company Mattel and film studio Universal Pictures have entered into the agreement on teamwork over a feature film devoted by one of the most popular toys — Barbie's doll, informs The Hollywood Reporter.

Event it is really significant for the film industry as the Hollywood studios earlier repeatedly addressing to Mattel behind the permission to shootings of such picture, invariably were refused.

By the producer of the project it is appointed Laurence Mark, in which active work on such films, as "Jerry Maguire" and "Julie & Julia".

Barbie's doll role

While it is not known, in Barbie's which kind which full name Barbara Millicent Roberts, will appear in a film. For the long life she has had time to visit the student of college, the pilot, the army officer, the racer and even the astronaut.

I will remind, that Barbie's doll has celebrated this year the 50-year-old anniversary. The creator of a doll considers Root Handler, named a new toy of the daughter.

Barbie goes to Hollywood

Related Posts: Barbie doll

Tuesday, September 15, 2009

In India there will be a variant of a doll of Barbie

Katrina Kaif

In India in September, 2009 Barbie's local doll will go on sale. About it The Daily Telegraph newspaper on April, 22nd writes.

The American company Mattel has dated the decision on release of the Indian variant of Barbie for the 50 anniversary of the character. A doll have created in March, 1959.

Barbie's Indian doll

24-year-old Indian movie star Katrina Kaif becomes a prototype for new Barbie. Film critics notice that Kaif gives special charm a combination of a light skin to classical Indian features. The actress has declared what to become Barbie's prototype — a great honour to it.

This year company Mattel has already let out Barbie which image is similar to German chancellor Angela Merkel.

The Indian movie star Katrina Kaif

Related Posts: Barbie doll

Thursday, July 16, 2009

The Barbie destroyed the Bratz

Dools Bratz

Barbie VS Bratz

The perverted dollThe federal court of the USA has passed the accusatory decision to company «MGA Entertainment» which possesses the rights to Bratz doll.

The court is initiated by Mattel company — the cult Barbie's doll founder. If Bratz will not appeal against the decision, they lose many $ milliard.


Bratz VS Barbie

Barbie VS Bratz
Bratz VS Barbie

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Louboutin has presented Barbie's shoes

Barbie's shoes

In company Mattel have decided, that for celebrating of the 50 anniversary a doll which competitors have died, not having lived and till ten years, Barbie does not have worthy accessories. It was offered to best designers to sew festive attires for the beauty, and to create footwear the name of this lucky beggar — Christian Louboutin has been entrusted only to one person.

"I always knew, that in me there is a latent female essence which is fan of Barbie, - the designer tells, — And, to this my nature, vital to carry excellent shoes because it is necessary for each girl to carry excellent shoes".

Christian Louboutin

Christian leaves autographs only on personally made footwear.

Related Posts: Barbie doll

Sunday, June 28, 2009

«Mattel» besieges Europe

Barbie's car

The American company Mattel making the most popular doll in the world, Barbie, exposes the tender for media planning and sales across Europe. The contract volume makes more than 100 million dollars.

Barbie dollAccording to the informed sources, Mattel in the end of current month will meet a number of agencies, and then will make the list of participants of competition. The tender is a component of process of the general revision of contracts.

On the majority of the European markets, except for the Eastern Europe, agency MindShare entering into advertising-communication holding WPP Group is engaged in service of media contracts of the company. In particular, the holding has a contract on media planning and sales in the Great Britain, the size in 10 million pounds ($20 million). The contract on creative service is at agency Ogilvy and Mather (also WPP Group).

Related Posts: Barbie doll

Barbie Luxe — clothes and accessories for people

Luxury salon

The manufacturer of toys Mattel which main hit is Barbie's doll, starts a line of lady's wear and accessories.

The new brand has received name Barbie Luxe.

Barbie's dollsUnder this label bonus jeans, blouses, handbags and ornaments will be made. Things Anna Sui, Tarina Tarantino and other eminent designers will be decorated with traditional elements of doll style, such as pink stitches on jeans.

«The collection is focused on women of fashion — teenagers and women from 20 till 40 years, — the senior vice-president on marketing Mattel speaks Richard Dickson. Is a target audience new to us».

Mattel will acquaint women with a new brand for interview during a Week of haute couture and special presentations, and also will place boards in the underground. Interest to mark is guaranteed by attraction of venerable designers, such as: Anya Hindmarch, Anna Sui, Judith Leiber, Citizens of Humanity, Nickel, Not Rational, Cloth and Paper Denim, Tarina Tarantino and Stila.

Related Posts: Barbie doll

Barbie's Virtual World

Barbie's friends

The World of Barbie Doll

Mattel Company represents the online Barbie World — BarbieGirls.com, this world offers girls the possibilities similar to possibilities of the real adult world.

On the BarbieGirls.com girls can create own virtual Barbie characters, create dresses for the virtual dolls, select an interior of Barbie rooms. BarbieGirls inhabitants can buy fashionable dresses and luxury furniture in the virtual trade complex.

The Virtual World for Barbie Fans

Representatives of Mattel assure, that the Virtual Barbie World is absolutely safe for girls. The web portal is developed with use of special filters which will carry out protection of the personal information of users. Thus the Mattel managers hopes to increase interest of modern girls to music, a fashion and the Internet.

Mattel undertakes considerable efforts to break-even sales level of a legendary brand. Because, the break-even sales level of classical Barbie dolls in the US market has decreased on 21%.

How to Register In the Barbie World

Saturday, June 13, 2009

Barbie plays football

Barbie and football

The French designer Chloe Ruchon has crossed Barbie's doll and desktop football. The project purpose was glamour Barbie's graceful combination and, such courageous kind of sports as football.
Football and Barbie
The project participates in the Berlin festival of design '09.
The product is created at partnership of brand Mattel and babyfoot bonzini.

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Monday, April 6, 2009

Barbie's manufacturer demands from the competitor

Bratz Doll

The lawyer of the manufacturer of a doll of Barbie of company Mattel John Quinn has demanded from contestant firm MGA of 1,8 billion dollars of indemnification for infringement of copyrights, writes Telegraph. Such claims are put forward during litigation between two manufacturers of dolls.

Earlier the court has defined that designer MGA Carter Bryant which has created for MGA of dolls Bratz Dolls, has come to this idea to an operating time in Mattel.

Lawyers MGA with claims agree

Representatives Mattel gave reason for so considerable sums of claims that MGA did not achieve considerable commercial successes with the dolls to project Bratz Dolls.

Bratz Dolls or Barbie Dolls?

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Wednesday, April 1, 2009

Barbie's manufacturer has defended copyrights

Barbie face

The Californian court recognised validity of claims of company Mattel, the manufacturer of a doll of Barbie, to other founder of toys, firm MGA Entertainment, writes BBC News.

On a court verdict, the idea of dolls Bratz Dolls has arisen at employee MGA in an operating time in Mattel. Item Mattel was based that on all created the company had copyrights. Carter Bryant worked in Mattel in 1995-1998 and 1999-2000. MGA insisted that задумка about new dolls has appeared at it just in an interval between these two periods.

Now Mattel can expect for mullions-strong indemnification for infringement of copyrights as MGA earns on Bratz Dolls about 500 million dollars a year. Thus MGA in general it can be forbidden to sell this type of dolls.

MGA insists on sketches

It is supposed that chief executive MGA Isaac Larian will insist that dolls have been created by designers MGA only on the basis of drawings, and, hence, the company has copyrights to them. Such item can essentially reduce the sums of fines.

Basing in California Mattel is the largest manufacturer of toys in the world. Its annual net profit makes about billion dollars. Company capitalisation exceeds 6 billion dollars. After news about a prize of process at MGA shares Mattel were lifted for 4,4%.

Barbie vs Bratz, or MGA vs Mattel

Related Posts: Barbie

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