The child became «Thinker»

Centrum Vitamins positively influence mental faculties of children.

Nutrients for a brain

Advertising agency GREY Duesseldorf has stylised the boy sitting on a pot on similarity of a cult statue of "Thinker".

Deep thought process

The Pink Energizer

The pink rabbit created by advertisement makers of TBWA/Chiat/Day Los Angeles for advertising of batteries Energizer, — know all.
Years go, and the rabbit still without breaks and days off: drums and drums, drums and drums...

Forever with drum

The pink rabbit Energizer

Muhammad Ali's phrase became advertising slogan Gatorade

Agency TBWA/Chiat/Day Los Angeles and director Adam Berg have compiled inspiring spot for sports drink Gatorade G2.

Gatorade G2 by Muhammad Ali

Authors have replaced tone of communications and have addressed to a legend of world boxing to Muhammad Ali.

At the heart of campaign a phrase of the legendary boxer «Float like a butterfly. Sting like a bee», — which became the motto of many professional sportsmen.

Legendary sportsmen

In a videoclip known sportsmen, such as Dwyane Wade, Serena Williams, Derek Jeter, Landon Donovan, Chellsie Memmel and Abby Wambach — show perfection of the physical form and strength of mind.

Duracell that batteries work long is sorry

Ogilvy, South Africa scoff at children's toys on prints for Duracell Plus.

Rattled, ringed, rustled...

The toy phone crushed by a heel, the doll-guitarist drowned in a toilet bowl and the hackneyed clockwork clown. Them united one — all of them worked on batteries Duracell Plus. Rattled, ringed, rustled. Long, very long...

Nerves have not sustained

The reason of not sustained parental nerves Ogilvy have expressed a slogan: "Lasts longer, much longer. Sorry."

Severe and artful toys Kid Robot mock at Barbie

Agency SVA has developed a series of prints for very amusing and severe toys Kid Robot. For quite some time now toys have ceased to be equal in rights. There was a new race which was so strong and severe, that only the most awful nightmares could satisfy their insidiousness.

This race has received name Kid Robot and has received, most likely, possibility to be the strongest and ruthless race of toys on the Earth. And at the same time — and the most charming ;)

Related Posts: Barbie doll

• Barbie became the programmer
• Barbie Superstar
• Luxury Dream House For Barbie
• Erotic collage from Barbie's dolls
• Collection Barbie — Princesses of nations of the world
• Pink shoes for Barbie

The forbidden advertising campaigns

The forbidden advertising is some kind of an indicator of system of public values, a taboo and good taste.

In this review we have collected some examples of advertising which have been for whatever reasons forbidden to display in the various countries. If attentively to look narrowly at mentioned below examples it is possible to find out, that as a whole not too it is a lot of these reasons.

The most volume category is advertising which to some extent offends feelings of spectators.
Such advertising can contain violence, aggression, the death image, to induce to vandalism and infringements of an order or somehow still to tread on corns looking — in a word, to have so strong emotional component, to be considered unsafe for human mentality, and so loosened as stresses and rate of a life of the modern world.

Advertising of shopping centres Harvey Nichols has been accused by the British authorities of the irresponsible image of traffic and the insult of victims...

The advertising campaign of bags Eastpak in the French press has been forbidden even before placing (in France all advertising is subject to censorship) because of a strong emotional component.

Cosmetics advertising, for corpses, has been developed for serial support «Six Feet Under» about death, regeneration and new sights at these problems at British television channel Channel 4. Nevertheless, advertising have published in enough known printing editions Hello, Time Out, The Observer and The Times.

The line of elite cosmetics denying an introduction «that dead a poultice», is intended for reduction of appearance deceased in conformity with «live standards» — the embalming creams constraining signs of decomposition, the shine simulating natural completeness and colour of lips, ointment for concealment of damages of a body and giving to a body of a shining shade.

In general, all for appearance in afterlife from a funeral bureau «Fisher and Sons». Claimants have accused advertising of a shock of the population and a deceit of potential buyers.

And some more examples which basically do not demand explanations about the interdiction reason.

The second, the juiciest and all favourite, a category include works at which there is too much sex or imitations which ostensibly discriminates women, and in general any platitudes and liberties which can offend an innocent eye of the consumer.

For example, the advertising campaign of the manufacturer of man's linen JBS has been forbidden by the Norwegian society of consumers Forbrukerombudet which has considered, that images are too frank, and besides discriminate women.

Advertising of a network of shops of the goods for women The Body Shop wished to tell, that in the world many "simple" women, but has been forbidden in America that the authorities have seen an insulting parody to Barbie's real doll in advertising, and in Hong Kong because «the nude woman distracted movement of vehicles and offended passengers».

And one more eloquent example of discrimination.

The following small category is forbidden too because of discrimination, but a little other sort.
For example, advertising of minicigars Hamlet in England has offended «Association of the limited growth": in their opinion dwarfs — therefore such low mean advertising messages, that, that they or their mothers smoked in the childhood.

Court, having agreed, that such advertisement makers in view of had no anything, however recognised as mockery a situation represented in the first poster (though advertisement makers and assured, that the interrogated dwarfs with humour concern the everyday problem).

Claims to two following spots diametrically different. One is forbidden for ridicule and infringement of the sexual minorities, the second for their propagation. To the whimsical western consumer you will please with nothing!

Marvellously, there were also religious reasons for an interdiction of some works. So fashionable mark Marithe and Francois Girbaud, decided to take for an advertising basis «Secret evening», was not pleasant to religious-sensitive citizens, sacred which was obviously used in commercial objectives. «Is not present, advertisers were justified, we simply create new expression of feminity!».

The severe Italian advertising authorities have decided: posters confuse concepts "sacred" and "secular" and equate a commercial product to a religious symbol — to forbid!

This print too causes unambiguous religious associations.

This spot for Levi's has received a considerable quantity of complaints from televiewers of Christian creed. They have seen use of a symbol of religious sect in advertising, and also them has offended the slogan of obviously bible origin sounded in campaign.

New Ford Fiesta wishes to like women

Ford has presented a new Pan-European advertising campaign under the name "This is now" for support of release of a new "very pink" Ford Fiesta.

Pink Ford Fiesta

The company will present this car as Fiesta for women, positioning the car as "glamor car". The 60-second preview trailer is developed by adv agency Ogilvy Advertising London.

The presentation trailer begins with display of the person who is raking up leaves in the garden. As music begins, the garage door opens also spectators see the TV. The TV "leaves" garage and goes to a city. On a way, to this TV others join, with similar, but with other images.

Then all TVs gather and form an image. Images on screens samples of the modern art represent fashion parades, modern architecture. As a result all the images long unite to create new pink Ford Fiesta.

French Kiss

To give Pepsi and to do Kiss

Great photographer Vincent Dixon has taken part in new Pepsi advertising campaign from French adv agency CLM BBDO.

Thus, authors have correlated the French kiss with Pepsi.

Dirty advertising

Agency Saatchi&Saatchi Los Angeles have thought up to place all dust found on beach Redondo Beach in the USA on one of displays. This board has been made for Surfrider Foundation — the noncommercial organisation which works over protection of environment, oceans and beaches.

The heroic epos about dandruff

Lowe Bangkok and The Mill have thought up a modern history about dandruff for shampoo Clear.

This time dandruff have compared to evil ghosts in white, lodged in a black-black city where there live black-black people with black-black hair. The minute heroic epos is devoted struggle against these monsters by means of the ice arrows, symbolising by itself a new series of shampoos Clear — Ice Cool and Cool Sport.

Probably, the idea of literal struggle against the animated dandruff is not new, but the roller "Ice Arrows" is remarkable not so much it, how many perfectly stylised picture, in the created images of rascally dandruff and interesting design trick. Both stylisation, and a post are made in Los Angeles.